As Honorary Director of Customer Happiness at EFLA, Dr. Abu Amin brings over 30 years of expertise in academia, management, training, research, and quality assurance. He focuses on knowledge dissemination and policy development to address future challenges, leveraging his experience in multinational, multicultural settings to foster a supportive and rewarding environment for academic and business leaders.

With an impressive thirty-nine years of diverse experience in academia, management, training, research, and quality assurance, the Honorary Director of Customer Happiness at Max Global has built a distinguished career in leadership at both strategic and corporate levels. His extensive background includes serving as an undersecretary and consultant to international governments, as well as holding the position of Vice Chancellor at a prominent university.

Currently, he is a consultant and visiting faculty member at universities in the UK and UAE, maintaining strong connections with the industry. An alumnus of the National Defense University in the USA, he brings a wealth of knowledge and experience to his role. His academic contributions are underscored by numerous publications, and he is known for his global perspective, having traveled extensively.

Driven by a commitment to disseminate knowledge and develop effective policy strategies to address future challenges, he excels in working within multinational settings characterized by cultural diversity. His strong team-building skills foster a collaborative and supportive environment for both academic and business entrepreneurs, ensuring a friendly and rewarding experience for all stakeholders involved.