- An Intensive 5-day Training Course
Marketing & Web Data Analytics
Course Category – DSSM
Course Code: EFLA – DSSM/M%WDA/911
Course Overview:
In today’s data-driven business landscape, organizations rely on advanced analytics to drive decision-making, optimize marketing strategies, and enhance operational efficiency. This 5-day intensive program equips professionals with cutting-edge data analytics, web tracking, and reporting skills using industry tools like Google Analytics 4 (GA4), Power BI, and SQL. Participants will learn to transform raw data into actionable insights, build interactive dashboards, and master data storytelling for business growth.
Key Takeaways
- 1. Set up Google Analytics to track website visitors, popular pages, and where users drop off—to boost conversions.
- 2. Analyze ads, social posts, and emails that drive the most sales—helping you focus budget on the best-performing channels.
- 3. Create easy-to-read dashboards that update automatically, showing key metrics like website traffic, leads, and sales from different campaigns.
- 4. Test different versions of web pages, emails, and ads to use the winning version to get more clicks and sales.
- 5. Turn data into simple, actionable insights—like the trending or which campaigns need adjustments—to help the team make smarter decisions.
Who Should Attend
- Digital Marketers
Data Analysts
Business Intelligence (BI) Specialists
Marketing Managers
Entrepreneurs & Startup Founders
Duration
5 days, 0900-1400 hours (total 25 hours)
Language
English
Certificate
Upon successful completion of the program, participants will receive a Professional Certificate/Skills Certificate issued by the American Institute of Professional Studies (USA), recognizing their commitment to professional development.
Lets Get Started
Course Fee
$3,900
Course Instructor
Internationally Certified Trainer
