- An Intensive 5-day Training Course
Social Media Analytics & Executive Reporting
Course Category – DSSM
Course Code: EFLA – DSSM/SMA&ER/910
Course Overview:
This course equips marketing professionals and business leaders with the skills to analyze social media performance, interpret audience insights, and measure campaign effectiveness. Participants will learn to transform data into clear, actionable reports that inform strategy and demonstrate business value. The program covers essential analytics tools, KPI frameworks, and executive reporting techniques to help participants track, optimize, and communicate the impact of their social media initiatives with confidence.
Key Takeaways
- 1. Assess the effectiveness of social media campaigns using advanced analytics dashboards and reporting tools.
- 2. Interpret cross-platform performance metrics to determine campaign ROI and brand impact.
- 3. Evaluate audience behavior trends to inform future content, targeting, and engagement strategies.
- 4. Critique the performance of paid and organic campaigns, identifying strengths, weaknesses, and optimization opportunities.
- 5. Formulate executive-level reports translating complex analytics into clear, actionable business insights for leadership.
- 6. Appraise social media KPIs against business objectives, recommending strategic adjustments for future campaigns.
Who Should Attend
- Social Media Managers & Specialists
- Digital Marketing Executives
- Content Strategists
- Marketing & Communications Managers
- Business Owners & Entrepreneurs
- Brand Managers
- Corporate Communication Teams
- Creative, Media and Advertising Agency Professionals
Duration
5 days, 0900-1400 hours (total 25 hours)
Language
English
Certificate
Upon successful completion of the program, participants will receive a Professional Certificate/Skills Certificate issued by the American Institute of Professional Studies (USA), recognizing their commitment to professional development.
Lets Get Started
Course Fee
$4,000
Course Instructor
Internationally Certified Trainer- EFLA
